Product Testing

Brand Koncept, in general, does tests on 7,000 various types of products throughout the year and has launched nearly 20,000 products in the market with success and without any error. Brand Koncept is the world’s leading product testing adviser in the market which helps the consumer to purchase defect free product from the market. The following points are considered while testing the product:

• Perception of Client
• Key Points for Success
• Our Point of Attention on Success

Perception of Client

1. To frame the prototype of a product, what is the best “recipe” for success?
2. How can formula of a product be improved?
3. In the real world of competition, how do the consumers use and respond to my product?

Key Points for Success

• For the better market of the existing products and to increase the success rate of the product’s life in the market Brand Koncept helps you to develop new products.
• With the guidance from expert actuaries and sensory investigators, a corporeal facility and university enterprises for evocative panels and sensory analysis Brand Koncept offers access to the world’s largest product testing database which is an important key to success.

Combination of Quantity and Quality

We try and combine the best methods to formulate a path for success which helps improve the product qualitatively and quantitatively. Such market research is required for product development and reaches of the product in the market. For the development of product it also need the Product Sense to expose sensory signals, sensory Locations to gauge product components, fast means of creating Prototypes to evaluate prototypes for the improvement of product, Sensory Laboratories to screen prototypes with meet the consumers requirement, and Censydiam Sense to expose reactions through the product usage throughout its cycle.

Portable Testing Methodology

Mobile surveys of the product are used to capture the real-time product reactions on the store, the performance of the product over a period of time, and images, videos of the product in current use which helps you know the exact reaction of how the consumers use and react to the product.

Neuroscience: Implicit Reaction Time (IRT) of the product

The tactic of Implicit Reaction Time (IRT) is used to find out the differences in what consumers report regarding the product and what they really feel about the product. IRT can be used to determine the lifeless strength of relations that consumers have for the brand products and the benefits they get through the product. This helps you to understand how the consumers really feel about the product and their opinion behind the ratings they have given to the product.

Research-Based on Emotions

To guide research, development, and marketing of the product we connect emotional and purposeful characteristics, by unraveling the expressive needs of the consumer to that what exists within the category of product.