What makes you fascinated when you buy a product? It is the art of packaging which attracts you to buy a product. The packaging consists of the materials which are designed for wrapping purpose. It is the packaging which safeguards the product from getting damaged. To make a product look more attractive, special attention is given to the design and graphics parts. The packaging art plays a vital role in selling a product. In this article, you will get to know all about the packaging art. 

What is Packaging?

The materials which are wrapped on products are called packaging. Packaging is used to prevent a product from structural damage. Packaging involves the art of design which enhances the appearance of the overall product. 

Importance of Packaging Art

Let us know the prominence of packaging in the following lines:

1. Packaging Makes Your Product Noticeable

Of countless products in the market, how will you make your product noticeable to your consumers? By wrapping your product in a beautiful packaging container, your product can look appealing. The way packaging is done gives a product a catchy look. 

2. Colour of Packaging Allures the Consumers 

Consumers appreciate light colors in packaging. It is the color of the packaging that attracts a consumer. The lighter colors used in packaging materials make the product more appealing. The soothing colors work best on the packaging and the apt colors of packaging bring more purchasers at your end. 

3. A Designed Packaging Logo Makes Your Product Recognizable 

When a logo of your company is tagged on the packaging of your product, the designed packaging logo makes your brand recognizable in the market. A packaging which has a company logo serves as a marketing tool. Hence, a beautifully designed logo on the packaging enhances the quality of a brand and makes your brand memorable to your consumers.

Purpose of Packaging

1. When you create a product, you wish that the product should be highly appreciated by your consumers. If you want your consumers to remember your product, then you will have to create a packaging which will leave an indelible imprint to your consumer's mind. 

2. One of the prime reasons for packaging is to prevent your product from getting stolen. A product which is sold out without packaging will not attract fair charges. The retailer may not sell out the product at a fair price. 

3. It has been noticed that products are tampered by way of contamination. Moreover, the products remain safe when proper packaging is done. 

Types of Packaging

Packaging is generally categorized into three types.

a) Primary Packaging:

When a product is packed with the help of the first layer of packaging material, then it is called the primary packaging. The primary package does not let tampering happen with the product. The product can be stored in the packaging material for a long period of time. The primary packaging lets a consumer hold the products with ease.

b) Secondary Packaging:

In the secondary packaging, several other pre-packaged products are packed together. The products do not come in contact with the secondary packaging which keeps the product safer than before. The secondary packaging makes the product transport from one place to another without hassles. One can handle the product comfortably due to the secondary packaging. 

c) Tertiary Packaging:

The purpose of tertiary packaging is to keep the manufactured goods safe. In order to export many goods, the tertiary packaging is used. For tertiary packaging, wooden box, carton, and cardboard box are used for packaging the products.

Tertiary or transit packaging is used for bulk handling, warehouse storage, and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

These broad categories can be somewhat arbitrary. For example, depending on the use, a shrink wrap can be primary packaging when applied directly to the product, secondary packaging when used to combine smaller packages, or tertiary packaging when used to facilitate some types of distribution, such as to affix several cartons on a pallet.