Purchase Path and Shoppers Research
Brand Koncept has developed a strong global proficiency in methods of procurement and consumer study. We guide you to connect with practical and knowledgeable consumers in the new retail authenticity. The details regarding ways of procurement by the consumers and study of consumer perceptions will help the company for building a strong base product sale in the market. The following details are taken into account which will help the firm for market study:
Customer perspective
Our Keys for the betterment
Our Point of Attention
Customer perspective
- The consumer makes decision in-store and at e-commerce sites how is it possible to know how well-connected we are with consumers?
- How to recognize the influence of Social Media on the purchase choice of the consumer?
- For an increased generation of sales How to systematize my corridor and shelf?
- What are the steps for the betterment of shopper marketing plan for my brand?
Our Keys for the betterment
For better understanding, the impact of e-commerce and digital statistics on the stakeholder value chain the experts have developed tactical solutions that will help to increase sales.
Our Point of Attention
Attract right consumer at the right reach
To identify the reach for the highest influence to generate sales LIFE Path will guide to well verse how the consumers make choices along the way to buy the brand items. How does our all-inclusive approach which mixes qualitative and quantitative methods of research, social awareness, and inactive metering attract right consumers
Improve ordering methods, composition, and planogram
Our nearness to the consumers will show you how to improve category structure and arrangements by showing the shoppers how organized your products are. Our Judgment Steering Trees will help you to better your planogram through the usage of mobile, neurosciences and eye-tracking methods. And, when it comes to improving your mixture and straightening with channel and retailer methodologies, our Well-organized Variety will help you identify the combination of SKU’s that give you the highest sale market for the brand.
Show openly retailer fairness
Find out the key elements that drive fairness at a store, department or category level against Teamsters that are very important to the performance and Compare why consumers prefer different retailers. Retail Preceptor provides retailer fairness is observed by consumers. This information of fairness can be used to course correct, adjust marketing strategies and finally increase sales and this information can be used by both manufacturers and retailers for a study of the market.
Prosper at Purchase
We provide a segmental portfolio of POS on activation, testing solutions – from making ideas which lead to screening and finally to testing to an in-market presentation.
We can provide you details fast and accurately on what is a status of your work at any stage no matter what stage you are in.
Realities of Brands in-store
The quantitative feedback on in-store performance and customer experiences is provided by engaging Lite which is collected by modest in-store onlookers of a store. Engage Lite helps you find the solution on how to improve shoppers’ flow chart through the details like percentage of shoppers who interrelate with the staff of store and the products of the brand, average shopping interval and which areas shoppers prefer to buy their products.