Every firm or brand will calculate and have an idea of their marketing budget. The marketing team will always try to align the brands marketing goals with the company's strategic goals and vision for growth in the future.

The marketing strategy is all about how to achieve the desired and set business goals by designing a foolproof and realistic marketing strategy. The firm will have to make sure that every strategy they plan and device for the improvement of the brand in the market will ultimately shift their focuses on the customer satisfaction and they will try to fulfill their needs and dreams to attract more customers.  In the current and trendy digital age, as per our survey, 66 percent of the companies do not have a clear marketing strategy.

They will develop more innovative and digitalized marketing plans to keep up with pace in the market. The advantage of implementing an impressive marketing strategy well in advance is that you can review the strategy a couple of times before implementing it in real time. The changes can be implemented to make the strategy more unique and attractive to the customers.  Marketing Mix is an interesting composition of four P’s concept promotion of the brand, positioning the product in the market, Product value among the consumers, Price of the product. These four factors will have an immense impact on the fate of the product and brand in the market. A strategy will have to be structured in such a way it satisfies all the four factors to develop a successful brand.