We have conducted surveys for brand improvement, and during one of our surveys, we have identified that about 85 percent of the companies spent the money on the marketing activities without considering its ROI or based on an experience of the market factors. By creating an effective plan for brand improvement, the companies can reap rich profit and they will have max ROI.  Once the target segment is known for the company to which product must be launched in the market the budget allocation is an easy task and they can have an idea of the budget. The main question to be answered will be on how to distribute the allotted budget so that it will give the best result and for a solution to that question it will require a lot of studies and market experience.  

There is no hard and fast rule for allocating the budget for market strategy. It entirely depends on the type of business the company is doing, target segment in the market, goals of the firm, available budget for the product, discount provided on the product to attract customer, type of Promotion strategy or methods of advertising promotional material and many other parameters through different mediums. For example, 1 US $ million is nothing if an inexperienced and unknown brand is planning to sell fruit juice worldwide but 1 Million $ US is a good amount if a known brand is planning to sell in one city only.  

Once we select the all the relevant parameters that will have an impact on the brand, we will start to allocate budget in the print, TVC, digital media, Hoardings, Gifts, and others advertising methods.  We also do marketing plan audit and our team of experts will review the already prepared marketing plan and check on every parameter and provide a detailed analysis of the report. After analyzing the report, we will also suggest changes required in the strategy which can make the branding development process more effective.