Brand Koncept is an experienced firm who are well prepared and knowledgeable about the trends of the market. The team of experts has prepared more than five thousand or more business plans for more than 50 countries and business firms. The business plan of a firm is the backbone of the strategy for brand development. It is the most critical and highly influential business document which can impact the product sale rate in the market. We help the firms prepare customized and realistic business plan based on an objective of the firm regarding the product and their sale rate plan. Business plans have long been a critical document for new businesses to flourish if the plan does not work out as per the plan it can cause the downfall of the brand. To grow the business, the brand always needs a business plan and the plan has to be implemented as per the structured plan. Spending time and money is worth to develop a winning business plan.
The right business plan will have a few impacting factors which can be listed as the following:
1) Who your target customers are to?
2) How you will reach the customers?
3) How you will retain your customers, so they repeatedly buy from the client?
To prepare an impacting and influential business plan is an essential part of the overall business plan structuring. The bankers and lenders will want to see how to plan on making money. When a new client wants to start a business or has decided to introduce new products or concepts into to their existing cache, developing a new marketing plan will help the client to gain success. The below-mentioned factors have to be taken into account:
- Assess the customer needs and develop a suitable product or service based on the requirement.
- Convey product or service features to your target audience or the potential customers through different advertising media
- Establish different distribution channels
- Determine the most effective ways to promote the brand and products
- Pinpoint the best advertising venues to reach the customers
If the client is planning to go to a local bank for a business loan, or in case they are approaching the people or firms who the clients may know is accustomed to seeing legit business plans, then the client should know probably the need to create something that they understand in a format they are comfortable with doing business.
If the main purpose to raise funds to begin a start-up isn’t going anywhere as per plan, then make sure that the client utilizes enough time to create a proper fundraising environment.
If the client develops a business plan it will help the client to structure a roadmap for the firm to follow to get unlimited customers and then dramatically improve the success of the organization.
To grow the business, you need a proper business plan. The right and pragmatic business plan identify everything from.
The right business plan will have a few impacting factors which can be listed as the following:
1) Who your target customers are to?
2) How you will reach the customers?
3) How you will retain your customers, so they repeatedly buy from the client?
Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.
Section 1: Executive Summary
To complete the client’s executive summary list, and, as the name implies, this section merely summarizes each of the other sections of the clients marketing plan.
Section 2: Target Customers
This section describes the customers the firm is targeting. It defines their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests and requirements) and their precise wants and needs as they relate to the products and/or the services the brand can offer as an additional facility.
Section 3: Unique Selling Proposition (USP)
The product must have a strong unique selling proposition (USP) which is of critical importance as it distinguishes the company from their competitors.
Section 4: Pricing and Positioning Strategy
The pricing and positioning strategy must be aligned with the type of the product and the segment it is going to be launched. For example, if you want the company to be known as the premier brand in the industry, having too low a price might dissuade the customers from purchasing the product and too high a price will also not attract the customers.
Section 5: Distribution Plan
The distribution plan of the firm must detail how customers will buy from the firm. For example, how to decide whether the customers decide to purchase directly from the client through the company website? Will they buy from distributors or other retailers? Such factors will have an impact on the distribution plan.
Section 6: Brand Offers
Offers are special deals the brand has to put together to secure more new customers and drive past customers back to the brand.
Section 7: Marketing Materials
The marketing materials are the guarantee that the brand can use to promote their business to current and prospective customers in the market. Among others, they will have to include the website, print brochures, business cards, and catalogs of the product to attract customers.
Section 8: Promotion Strategy
The promotion section is one of the most important sections for the brand for developing a marketing plan and to attract new customers and be better than their competitors.
Section 9: Online Marketing Strategy
Based on the latest trends and other factors most of the customers go online these days to find and/or review new products and/or services to purchase provided by the brands. In such cases having the right online marketing strategy will help the brand to secure new customers and gain a competitive advantage above their competitors.
The four key factors affecting the online marketing strategy are as follows:
- Keyword Strategy: Identity what are the keywords the brand would like to elevate for their website.
- Search Engine Optimization Strategy: Document the updates which will make the client website pop up more prominently for the top keywords used in the site.
- Paid Online Advertising Strategy: Note down the online advertising programs which will help the firm to reach the target customers.
- Social Media Strategy: Document the methods on how the client will use social media websites to attract more potential customers.
Section 10: Conversion Strategy
Conversion strategies refer to the techniques the client will employ to turn prospective customers into paying customers.
Section 11: Retention Strategy
Too many organizations spend too much time and energy trying to secure new customers when compared to the time and effort invested in getting the existing customers to buy the products more often.
Section 12: Financial Projections
The final part of the clients marketing plan is to create a financial projection. In the projections, the team should include all the information documented in the firms marketing plan.
For example, the firm must include all the promotional expenses they expect to incur during the promotional stage and what the expected results will be in terms of new customers, sales and profits. Similarly, the projections must include the firms expected results from their new retention strategy. They should also include their expenses for advertising and launching expenses.
While the company’s financial projections will never be 100 percent accurate, these projections can be used to identify which promotional expenses and other strategies should give you the highest return on investment and it will also decide the factors and advertising methods are more suitable for the company’s success. By completing and preparing a detailed financial projection report the firm will be able to set goals for which your company should strive. The setting of goals and targets will help the firm know where their brand as well the products stand in the market when compared to their competitors.
Financial Projection must include details like the cash flow statement and balance sheet. These details will allow the firm to have a grip on the unwanted expenses and they will be able to spend or allocate the funds on the right segments.
