Study of Consumer and their Culture

Just doing survey and data collection based on questionnaires does not give the precise result. Ethnography is a qualitative research technique and a systematic study which is the based-on behavior analysis of the customer and their cultures. It means that we spend extended periods of time to analyze people behavior and immerse with the people to understand what they have to say about the product or service, what they do and how they do it in the market. In this advanced version of the survey, there are many chances that will pop up straight questions and the solution to the questions can be wrong due to multiple reasons. But having detailed interaction with people will help us understand the behavior of the customer in the market which in turn will give the exact result and data to improve product quality and brand value.

Influencing Factors

• How to better understand my consumers and their requirements?
• How are the consumers influenced by the external and internal factors of the market?
• What are the different modes to approach the customers at a different timeline of life and situation?
• What matters the customer the most?
• What factors drive the behavior of the customer?
• How the lifestyle will impact on daily life of customer?
• How does the customer live and what factors influence their lifestyle?
• How does the customer consume my product and on what basis?

Our Solutions

We help to create a detailed strategy regarding purchase behavior of the customer, product planning by brand, details to improve product features and brand management. Our special team will analyze the deep human behavior in the market.  We use the principles of anthropology. Our team is having the good mix of cross-functional teams like a psychological expert, data analysis experts, and other experts who combine to give the clients a detailed study and solution to improve brand value in the market.

We will capture all the activities and interactions in site – at home, Public places, store, office, street, transport which will include a detailed analysis with a strong focus on the environment surrounding the consumers in observation during the study. The teams will use cultural and behavioral economics lenses to understand the drivers of customer behavior and then develop potential involvements to encourage desired behaviors by the customer to enhance brand value of the product in the market.