The behavior of people is going through a revolution encouraged by technology and globalization, which makes it challenging to manage brands. In today’s world of increasing complexity helps to build stronger brands.

Challenges

• How to identify the significant drivers to build strong brand impartiality?
• What are important parameters required to shape my brand portfolio?
• What methods can be used for effective sales of my brand portfolio?
• On what different potential categories should my brand expand to?
• How to identify needs to leverage for innovations?

Our Expertise

Experts from Brand Koncept help to build stronger brands by improving brand impartiality; they define the best position and manage your brand portfolio. Motivational researchers are conducted in an organized way by unmasking both consumers’ emotional and functional needs using through censydiam compass.

Our Point of Attention:

Brand Equity

To clear business outcomes, we link brand equity drivers, which allows us to model potential scenarios for brand growth. This provides a clear idea of future growth opportunities.

Portfolio Strategy

Specific actions standards are a major point of attention for our solution making. We highly rely on our consultative approach and partnering our clients apart from our research capabilities through stakeholder interviews and workshops.

Innovation

We help recognize and quantify the key untouched areas and opportunities for the brand as an initial step and then we use these ideas as a climbing pad to innovate new ideas, concepts, and products. These can be tested and evaluated based on their potential to grow your business. A strong connection is required between our various units combining contextual information, consumer innovation, testing, and ideation.

Get Consumer pulse

A psychological framework knows as Censydiam which is used to explore consumer impetus in a by unearthing both emotional and functional consumer needs. It can be used to study how to create importance for your brands or to recognize what associations and benefits to using in concept development and communications so consumers can more easily connect with your brand.

Censydiam Choices:

• A terse device-agnostic tool used to test the waters on your brand which enables you to make fast decisions.
• A tool used by the consumer to motivate in online conversations to make sure that your brand is supplying the right social media content in the right path. 
• A plugin answer to provide first feel on the major needs in your category by targets or specific occasions without having to run different segments.