Advertising is a form of talkative activation. It can be informative and influential in nature. It utilizes the mass or new media to convince the consumers to purchase goods and services. Advertising can be about a new product or designed to promote existing ones. While talking about advertising nothing is more proficient than creative advertising. People remember advertises that is fascinating and unique. “Creative advertising is more striking, longer lasting, works with fewer media spending, and builds a fan community faster.” Werner Reinartz and Peter Saffert.

Creativity is the ability to develop ideas that are unusual as well as useful.  It is what gives life to messages about products and services that may be dull or unimportant in the hearts and minds of target clienteles. Several experiments have found out that creative messages get more attention and lead to a positive approach towards the products being advertised. It is not only about what to say or show but also how to say it or show it to get the desired response from the targeted audience.

A creative ad being displayed on the roadsides on your television screen can make people stop and pay attention to it. The precise amount of creativity in advertisements can affect the audience in a positive way and most of them can associate with them so deeply that they are remembered for a long time. A few things to keep in mind while working on an ad are:

• It should be attention-grabbing
• It should be unique
• It should frame a brand experience
• It should be stimulating
• It should be relevant to the targeted audience
• It should achieve the goals set

There is always a creative concept behind a creative ad. A creative concept is a principal idea that captures audience attention, impacts their emotional response and inspires them to take action. It is a merging theme that can be used across all campaign messages, calls to action, communication channels and audiences.

Today creative advertising is more important because there is the bombardment of ads all around us. There is so much competition in this marketing world of today. The print media, the social media, online ads, offline ads, this is all we see around us. So if your advertisement is not unique and different people may not pay attention to it. They do not have time to look at the ads that seem dull and uninteresting. Preferably, a good example of creative advertising should be self-explanatory lacking too much text. More often than not, people don’t like taking the time to look at or read advertisements, so creative advertising is important to attract attention and profit the advertiser. An image and succinct strapline should be sufficient.

Creative advertising can be very useful both for the consumers and the producers. For producers, it has advantages like; promoting the products and increasing the sales. For consumers it has advantages like; advertising can save the time of consumers by pointing them to specific products. It can also help consumers to make a choice before going out for the shopping.

So in this existing age of globalization, creative advertising is the most influential type of advertising which affects consumers taste and choices in general.