Introduction:

ABz Retail Ltd had to redesign the digital strategy which would have boosted the sales of the company in a fast manner with minimum investment and higher ROI.

In pursuit of these highly difficult objectives, ABz Retail Ltd approached Brand Koncept for help to develop their digital sales strategy that would help them align their strategies with the current market trends. The digital marketing solution can give five times growth in the upcoming five years. We would help them manage and create the digital brand and their effective presence on the online platform.

We helped them design and developed an effective digital strategy to their business enhancement. We also assisted them to innovate and devise a strategized plan and execute those plans to meet its leadership vision in a short period of time.

Our Methodology:

Brand Koncept being a Business strategy Consulting company, we know that in the field of traditional branding or digital branding you have to be very close to your customer and have an emotional bond with them. The client has to always maintain a close communication level with the consumers.

We have identified effective plans to analyze the clients can target in the market based on detailed segment analysis. We helped them to conduct a survey of over 3,500 potential buyers in the market to determine their product preferences, purchasing patterns, and decision-making criteria, to determine the best segments to target. We also helped them optimize the digital sales organization structure with standardized rules and regulations by incorporating the best practices across all segments in the market.

We also made a detailed analysis of what is the ratio of sales generation between digital retail sale rate and traditional media sale rate. We have also identified effective methods to identify effective methods on how can we increase the company presence in the current and trendy all relevant digital platform?

Our Recommendation & Approach:

Detailed understanding of the complete business model and structure is required for a successful business venture. Based on survey results and analysis it requires a clear understanding of the potential customers in the retail space to be successful in the current trendy market.

We continuously monitored the process development and as a result since we have implemented the digital solution. We provided the clients the option that even after the sales of product the staff can also create sales by doing some smart branding and effective marketing strategy

Our Result:

By implementing the new digital sales strategies, ABz Retail Ltd had a clear vision to utilize. We have structured plans to analyze how to acquire customer trust. We have devised plans and strategies on how to communicate with the consumers now is no more secret in the team. The communication level between the consumer and the client has been improved for better sale rate. In the second year, the sales growth rate was 50 percent uplift.