Introduction:

Success and development of a brand are built on the base of trust between the brand and the customer. To build the trust the company has to meet and match the customer needs with their products. Brand Koncept is well aware of the methods and strategies to improve brand in these current trends. Trends will change and Brand Koncept will have the solutions to reach the target.

One of the highly recognized and renowned Oil Company in India had an innovative idea to expand its business with the diversified product. The process of mapping its product offering to meet the customer need was the most important and difficult challenge faced by the company. We have identified strategies and effective methods to find out the pulse of the customer and what the customer wants. To re-position the brand in the market, to improve the branding value of the product in the market and to connect the brand to the customer was our achievement and our target.

Our Methodology:

The client wanted to enter into a new category in the market. Due to the tough competition from the already established players, resistance from the customer due to unsatisfied customer requirements was the major challenges for the company. The modes to maintain effective communication was one of the key issues for the company since the target segment was not big but a selected one.

We started from the point where the brand needed the structured stability to build a base for the growth of the brand in the market. We provided solutions for

• What does their brand stand for today?
• How credible is the brand in these new spaces and what value would it bring?

By combining the qualitative and quantitative research as well as critical potential customer data we narrowed down the opportunities which could make the brand renowned in the market. On top of that, we identified the key brand drivers and targets points that the client could leverage to build its equity in these new categories.

The company lacked customer focus and were not able to meet the customer requirements and needs. The company’s product offering without knowing what customer truly wanted and what is the perception of the brand. This indifference and communication gap declined the brand value in the market. The company started their business long time back and decided to close its business operation due to focus on their Oil business. When they started to restart the business, the customer started to raise questions to the company that this time they will run the show and not wind up. Building trust between the company and their customers was another challenge for us.

The company asked Brand Koncept to provide innovative solutions and methods to know the pulse of the potential customer and find out how the requirements and needs to improve the brand value and to gain two-digit market share by developing an emotional relation with customer and increase the loyalty which in-turn will increase trust among the customers regarding the brand.

To improve effective brand strategy, we innovated and applied multiple methods to reach the target. We analysed the multiple customer responses, tried to map need of the customer with the product features, improved products and its offering, improve the future trends of segment, measure and study the competitors offering, know the customer needs, study the customer expectations, know the best combination of offering which gives true value and reflects the promise. All the methods and strategies will lead to a point of brand improvement.

Our Recommendations and Approach:

We were able to complete the strategy project within 3.5 months and the company became the second largest player in its segment within one year. Brand Koncept recommends that the focus on the customer value, improving brand trust and some unique services which will drive the business in a fast manner. Brand Koncept has always at the forefront of innovation and business solutions. We always consider and care customer and their needs and innovate brand solutions to match the customer needs.

The Result:

All our clients have approved and implemented our recommendation and ideas as a solution for improving their business and their brand in the market. Our solutions and methods have reaped rich benefits and substantial growth in the current competitive market.

We will never disclose our client name and their business strategies; confidentiality is and has always been our one of the top priorities. We have changed the name of the client but our result is real.